Cardiology & Cardiac Surgery Video Marketing & Patient Education Agency for Hospitals in India
A specialist video production partner for cardiology and cardiac surgery programmes. We help hospitals build procedure-level patient content across two parallel patient paths: the cardiology intent-to-OPD path for arrhythmia, hypertension, coronary disease, and heart failure, and the cardiac surgery intent-to-OPD-to-IPD path for CABG, valve replacement, TAVR, paediatric cardiac, and heart transplant. Work across leading hospital groups in India over the past decade.
Cardiology and cardiac surgery patients research online before they ever call a hospital.
Chest pain at 2 a.m., an abnormal ECG, a stress-test report suggesting angiography, a valve lesion that may need surgery. Whether the path ends in an OPD review (cardiology) or moves on to IPD admission for surgery (cardiac surgery), a large part of the decision journey now runs through YouTube, Google, Practo, and family WhatsApp groups. Centres that show up in that research with a senior specialist on screen are better placed to earn both the consult and, when indicated, the admission.
Symptom searches happen long before the OPD call.
Chest pain, palpitations, breathlessness, fatigue, dizziness. Patients and families tend to search first and call later. A centre with a calm cardiologist on screen explaining common symptoms is better placed to earn that early trust, well before a consult is booked.
Surgery decisions are researched more than any other cardiac choice.
When a valve lesion, a significant block, or a paediatric condition points toward surgery, patients and families research extensively before saying yes to an IPD admission. A cardiac surgeon explaining when surgery is the right option, and what the pathway looks like, can help re-open that decision.
Senior specialists across both teams are often under-visible.
The experienced interventional cardiologist, the electrophysiologist, the cardiac surgery HOD, the paediatric cardiologist. These clinicians are often the real reason a patient would choose a centre, but many remain low-visibility online across both cardiology and cardiac surgery teams.
Cath labs, hybrid OTs, and cardiac surgery theatres benefit from context.
These facilities represent significant capex. Patient-facing explainers help patients understand what those investments mean for their care, which supports informed consent, procedure choice, and, where indicated, the shift from the OPD path to the IPD path.
A "best cardiac care" banner doesn't book a CABG. A surgeon explaining when it's the right call can help.
- • Similar "best cardiac care" pages across many hospitals.
- • A single cardiology landing page covering angioplasty, CABG, valves, and rehab together.
- • Cardiologist bios with degrees, limited visible technique or procedure context.
- • Little decision-aid content comparing angioplasty vs CABG or medical vs surgical management.
- • Few consented patient recovery stories in the public library.
- • Cardiology consults drifting toward centres with more visible surgeon content online.
- • Cath-lab and hybrid-OT capacity running below its potential utilisation.
- • CABG cases moving toward teams with published case context.
- • Cardiac rehab programme sign-ups running below potential.
- • GPs, physicians, and internists referring toward centres they can see working online.
- ◆ Procedure-specific library across symptom, diagnostic, interventional, surgical, and rehab stages.
- ◆ Surgeon-led technique explainers with visible case counts and honest OT footage.
- ◆ Decision-aid videos comparing angioplasty vs CABG, medical vs surgical, and conventional vs robotic options.
- ◆ Consented patient recovery stories with week-by-week return-to-life arcs.
- ◆ Measured in consults, cath-lab utilisation, and CABG volume, not views and clicks.
From scattered campaign videos to a permanent cardiology library in 180 days.
A precise, four-step path. Audit your current content, map the cardiology patient journey, produce only the videos that move consult volume and cath-lab utilisation, and deploy everywhere your patient actually is.
Audit
We review every video you have today. Tag by procedure, journey stage, and performance. Build one consolidated view of your current cardiology asset library.
Map
We plot your library against the cardiology patient journey: symptom → diagnosis → procedure choice → specialist choice → recovery. Identify the gaps that are costing you consults.
Produce
We shoot with your senior cardiologists, your OT, your cath lab, and consented patients through recovery. Case volumes and outcomes made visible, with clinical accuracy signed off by your HOD.
Deploy
Published across your website, YouTube, Practo, Google Business, WhatsApp nurture, and referring-doctor networks. Measured in consults, cath-lab utilisation, CABG volume, and rehab sign-ups.
Four cardiology moments where video can help earn a consult.
These are the phone screens where cath-lab schedules, CABG OT calendars, and cardiac rehab programmes are often influenced. Honest, procedure-level video content can support the patient's decision at each of these moments.
A calm cardiologist explaining red-flag symptoms, when to go to ER, and when to book an OPD appointment can help patients and families take the right next step. The earliest moment on the intent-to-OPD path.
Senior-specialist introductions for interventional cardiology, electrophysiology, cardiac surgery, and paediatric cardiac, with visible case context and honest outcomes, help patients form a considered view ahead of a consult.
A cardiologist-plus-surgeon comparison of angioplasty and CABG, with honest indications and trade-offs, supports the moment where the cardiology OPD path may transition to the cardiac surgery IPD path.
Consented patient recovery videos and cardiac rehabilitation programme overviews give post-OPD and post-IPD patients a clear view of what comes next, and offer credible context for future patients weighing similar decisions.
Sample videos mapped to the four journey stages.
A live sample from our Manipal Hospitals cardiology library, arranged across the four stages we use with every programme: 01 Symptom awareness, 02 Trust building, 03 Decision, and 04 Post-treatment care. Each video features a senior cardiologist, addresses a specific moment on the intent-to-OPD or intent-to-OPD-to-IPD path, and supports patient understanding without overselling.
Focused on cardiology, not adapted from a general hospital brief.
A decade of cardiology-focused production, compared with a generalist creative agency running "healthcare" as one of many verticals.
What hospital CMOs and cardiac heads ask before engaging us.
Candid answers on scope, timeline, clinical governance, ROI, and costs. If your question isn't here, the audit conversation is the right place to raise it.
What does a cardiology video library include?
How do you handle clinical accuracy for cardiology content?
How long does it take to produce a cardiology video library?
Do you work with solo cardiologists or only hospital groups?
How do you handle senior-cardiologist time?
What does a cardiology video library cost?
What languages do you deliver cardiology videos in?
How do you measure ROI on cardiology video marketing?
Can you produce patient testimonial videos for cardiology ethically?
Do you handle cardiology video distribution after production?
Video infrastructure, across every major specialty.
Cardiology is one of twenty-four specialty libraries we build. Explore adjacent specialties that commonly share patients, surgeons, and referring physicians.
Explore how video content could support your cardiology programme.
If you're considering a cardiology video library, or would like a second opinion on your current content, we're happy to talk. A typical first call covers your current library, your team, and the questions we hear most from CMOs and cardiac heads. No presentation, no pitch unless you ask for one.
Book a 30-minute call at a time that suits you
Pick a slot on the calendar. You'll receive a confirmation by email with the video-call link and a short note on what to expect.