Candid answers on specialty coverage, the four-stage framework, scope, timeline, clinical governance, ROI, and costs.
What does Qlarify Health do for hospitals?+
Qlarify Health is a specialist video marketing agency for multi-specialty hospitals in India. We build permanent video libraries covering every major specialty a hospital runs — cardiology, oncology, orthopaedics, IVF, women & child care, eye care, dental, dermatology, neurology, gastroenterology, nephrology, urology, pulmonology, endocrinology, minimally invasive surgery, bariatric surgery, transplant, ENT, emergency care, and preventive health. Every library is organised around four patient-journey stages.
Which specialties do you cover?+
Every major specialty a multi-specialty hospital in India runs. 24 specialty libraries in total — cardiology, cardiac surgery, vascular, oncology, haematology & BMT, neurology, neurosurgery, orthopaedics, gastroenterology, hepatology, nephrology, urology & kidney transplant, pulmonology, endocrinology & diabetes, women & child care, IVF & reproductive medicine, minimally invasive & robotic surgery, bariatric, organ transplant, eye care, ENT, dermatology, dental, emergency & critical care, preventive health.
What are the four journey stages?+
Every patient moves through four stages: Stage 01 Symptom Awareness (searching online before calling), Stage 02 Trust Building (choosing where and with whom), Stage 03 Decision (weighing procedures or treatment paths), Stage 04 Post-treatment Care (recovery and long-term management). Each stage needs a different kind of video. Our libraries are organised so every specialty has coverage at every stage.
How is the Qlarify method different from a generic agency?+
We start with an audit of your existing library, not a creative brief. Our four-step method — Audit, Map, Produce, Deploy — begins by tagging every existing video against the four stages and every specialty, then identifying gaps procedure-by-procedure, then shooting with your HODs around their clinic and OT time, then deploying across owned channels. Generic agencies typically start with a campaign concept and skip the audit.
How long does it take to build a multi-specialty video library?+
A first batch of 15 to 20 videos in a priority specialty is typically produced in 45 to 60 days. A broader multi-specialty library builds out over 180 days to 12 months, with quarterly library extensions thereafter.
What does a multi-specialty video library cost?+
A starter library in one specialty typically begins at ₹8 to 12 lakh depending on procedure mix, language requirements, and patient story inclusion. Multi-specialty libraries are scoped bespoke based on number of specialties, centres, and languages required. A free 30-minute audit always precedes a proposal.
What languages do you deliver videos in?+
English and eight Indian languages: Hindi, Kannada, Tamil, Telugu, Malayalam, Marathi, Gujarati, and Bengali. Subtitled versions for other languages on request.
Do you handle clinical accuracy for every specialty?+
Yes. Every script passes a clinical accuracy review with the relevant senior specialist before the shoot. Our editorial team has worked with hospital specialties for over a decade, so we arrive with a strong first draft, not a blank page. Each HOD signs off before the shoot.
How do you handle senior specialist time across multiple specialties?+
We plan shoots around the specialist's schedule, not the other way around. A typical HOD commits 4 to 6 hours across three to four shoot days per library. We shoot multiple videos back-to-back to respect clinical bandwidth, and we coordinate across specialties so a full multi-specialty library can be produced with minimal disruption.
Do you handle video distribution after production?+
Production is the start. Distribution across your website, YouTube channel, Practo, Google Business listings, referring-doctor WhatsApp, and paid media is included in a full engagement. We also hand over an editorial governance document so your in-house team can maintain pace after launch.
How much do hospitals typically spend on patient-education video production in India?+
A starter library of 15 videos in a single specialty typically begins at ₹8 to 12 lakh. A broader multi-specialty library for a mid-sized hospital group ranges from ₹40 lakh to ₹1.2 crore over 6 to 12 months, depending on specialty count, languages, number of centres filmed, and whether patient testimonials are included. Ongoing quarterly extensions are usually ₹8 to 15 lakh per quarter.
How is video infrastructure different from regular hospital video marketing?+
Regular hospital video marketing is campaign-based — a launch video for a new service, a seasonal awareness film, a brand ad. Each piece expires in 90 days. Video infrastructure is a permanent library organised by specialty and patient-journey stage that answers the specific questions patients ask before they call your hospital, and compounds over years rather than expiring. The difference shows up in consult volume per specialty, not in impressions.
Do patient testimonial videos comply with Indian medical advertising regulations?+
Yes, when produced correctly. Our patient testimonial process is designed to comply with NMC (National Medical Commission) Professional Conduct Regulations 2023 and the Consumer Protection Act 2019. Every patient signs written consent before the shoot, reviews the final edit before publish, and retains revocable permission. We avoid therapeutic claims, doctor testimonials about treatment outcomes, and guarantee-style language.
Can video marketing actually increase OPD consults and surgery bookings?+
Yes, when the library is structured around the four patient journey stages. In our experience across cardiology, oncology, orthopaedics, and IVF libraries, hospitals typically see measurable lift in specialty-specific OPD enquiry volume within 2 to 3 quarters of a live library. The lift comes from two places: visible senior-specialist content winning trust before patients call, and procedure-specific decision-stage videos helping high-intent patients choose your centre.
How do Indian patients actually research hospitals before choosing one?+
Most Indian patients now begin their hospital research on YouTube and Google, typically 3 to 6 weeks before their first consult. They search symptom questions first ("chest pain left side causes", "breast lump types"), then specialist questions ("best cardiologist near me", "oncologist for breast cancer in Bangalore"), then procedure-comparison questions ("angioplasty vs bypass surgery", "IVF success rate first cycle"). Family members often research in parallel on WhatsApp. The hospital that shows up with senior-specialist video answers at each of those moments earns the consult.