Why do hospitals need video marketing?

Most patients research online before choosing a hospital. Video builds trust faster than text — patients who see a doctor on video are significantly more likely to book an appointment.

How does video increase patient enquiries?

Video-supported enquiry pages consistently outperform text-only pages on conversion. When patients see a real doctor explaining their condition, hesitation drops significantly.

How long does hospital SEO take to show results?

Most hospitals start seeing measurable improvements in organic enquiries within 3–6 months. SEO is a compounding investment — rankings build over time.

Why is healthcare SEO different from regular SEO?

Healthcare content must be clinically accurate, specialty-specific, and written with authority patients trust. Generic agencies repurpose wellness templates — we write content measured by enquiries and appointments.

How much should a hospital spend on Google Ads?

In our experience, hospitals see meaningful lead volume starting at ₹50,000–₹1,50,000/month per specialty. We focus on cost per qualified inbound lead rather than cost per click.

Which social media platform is best for hospitals?

Instagram works best for patient-facing awareness. LinkedIn is ideal for specialist positioning. Facebook remains strong for community building and appointment-driven campaigns.

Is WhatsApp marketing effective for hospitals?

Extremely effective — WhatsApp open rates are dramatically higher than email. Appointment reminders and follow-ups via WhatsApp drive significantly higher patient re-engagement.

How can a hospital increase OPD footfall?

OPD growth requires a three-step approach: generate enquiries through SEO and paid media, convert them into appointments through trained call handling, and ensure repeat visits through patient experience and re-engagement.

What does hospital marketing in India typically cost?

In our experience, meaningful lead volume begins at ₹50,000–₹1,50,000 per month per specialty for paid media, plus a content and production layer. Total investment scales with the number of specialties, geographies, and the depth of the video and SEO programme. We benchmark every rupee against cost per qualified inbound lead, not cost per click.

How do you measure ROI for hospital marketing?

The primary KPI we track is cost per qualified inbound lead — an enquiry from the right specialty, the right geography, that reached your team via form or call. We trace every rupee from ad click to enquiry source so the hospital knows exactly which channel and creative is generating real leads — not impressions or page views.

In-house marketing team vs healthcare agency — which is better for hospitals?

Most hospitals get the best result from a hybrid model: a small in-house owner for brand and coordination, paired with a specialist healthcare agency for SEO, paid media, video production, and analytics. Pure in-house teams rarely have the depth of healthcare-specific expertise. Pure agency relationships lack daily institutional context. Combine both.

What happens on the first call with Qlarify Health?

The first conversation is a free 30-minute discovery call — no obligation. We listen to your current situation, ask about your specialties and OPD goals, and end with a directional view of where the highest-leverage growth opportunities sit for your hospital. No deck, no pitch.

What hospital types does Qlarify Health work with?

We work with multi-specialty hospitals, single-specialty hospitals, and standalone clinics across India — including cardiac, orthopaedic, oncology, fertility (IVF), neurology, gastroenterology, and women's health. We specialise in healthcare; we do not take on generic non-healthcare clients.

Does Qlarify Health guarantee a specific number of leads per month?

No. Lead volume depends on specialty, city competition, hospital reputation, and the quality of the lead generation system — some of which are outside any agency's direct control. We track cost per qualified inbound lead as the primary KPI and share monthly dashboards showing exactly which channel and creative drove which enquiry.

PRICING · ENGAGEMENT MODEL

Hospital marketing engagements, priced for accountable OPD growth.

Qlarify Health works on monthly retainers benchmarked against cost per qualified inbound lead — not impressions, not clicks. Pricing scales with the number of specialties activated, geographic footprint, and depth of video and content production. Below is the standard frame; every proposal is customised after a 30-minute discovery call.

Retainer bands

FOUNDATION

₹3.5L – ₹6L / month

Single-specialty hospitals or 1–2 service lines at a multi-specialty hospital. Paid media, SEO and content for one geography, with WhatsApp lifecycle on top.

1–2 specialties · 1 city
Google & Meta ads (₹50K–₹1.5L spend per specialty)
Hospital SEO + Google Business Profile
Doctor-led video — quarterly cadence
WhatsApp + email lifecycle

MOST COMMON

GROWTH

₹7L – ₹15L / month

Multi-specialty hospitals running 3–5 specialties across one to two cities. Full-stack OPD growth with monthly cost-per-lead dashboards and call-centre conversion programmes.

3–5 specialties · 1–2 cities
Performance media at scale
Specialty-led video infrastructure
SEO + AEO + Google Business Profile
Call-centre conversion playbook
WhatsApp + email + reactivation

ENTERPRISE

₹16L+ / month

Hospital chains and 300+ bed multi-unit operators. Pan-India footprint, multiple cities, full video studio operating model, and a dedicated team aligned to internal hospital marketing leadership.

Pan-India · multi-unit
All specialties · all major channels
Content Studio as infrastructure
Dedicated cross-functional pod
Quarterly board-grade reporting
International patient acquisition (if relevant)

Three things our pricing is not

Not a percentage of ad spend. Spend-linked agency fees create the wrong incentive — they reward higher spend, not better outcomes. Qlarify Health retainers are flat. We are paid to lower cost per qualified inbound lead, not to grow the ad budget.

Not a guarantee of lead volume. Lead volume depends on specialty, city competition, hospital reputation, and the quality of the lead-handling system at the hospital. We share quarterly cost-per-lead targets and report against them transparently. We do not guarantee a specific lead number — any agency that does, isn't telling you the truth.

Not bundled with vanity reporting. Every retainer includes a monthly dashboard mapping cost per qualified inbound lead by specialty, channel and creative. Impressions and reach are diagnostic data, not deliverables.

What's in the proposal

After a 30-minute discovery call, you receive a written proposal covering: scope by specialty and channel, monthly retainer, recommended ad-media budget per specialty, video production cadence, expected cost-per-qualified-lead range based on Indian benchmarks, monthly reporting structure, and a 90-day onboarding plan. No deck. No sales pitch. A working document you can take to your CFO or Board.

Get a band that fits your hospital.

A 30-minute discovery call ends with a directional range — by specialty count, geography, and current state of your inbound funnel.

Book discovery call →