Campaign Planning & Execution

Campaigns Built Around Patient Decisions

Most hospital campaigns are built around the hospital calendar. Ours are built around when patients are most likely to act - specialty by specialty, channel by channel, with every rupee tracked to an enquiry.

Q3 Campaign Calendar — Orthopaedics + Cardiology JULY AUGUST SEPTEMBER Paid Search Knee Replacement — Awareness Retarget Decision Push — Consult CTA YouTube Doctor Intro Videos Procedure Explainers — 4 videos Testimonials Email + WA Nurture Sequence Appointment Follow-up SEO / Content Always-on: 8 condition articles + 2 FAQ pages per month ILLUSTRATIVE CAMPAIGN RESULTS +312 Qualified Enquiries ₹186 Cost per Enquiry 4.2× Return on Ad Spend
What We Plan and Execute

Every campaign type hospitals
actually need to run.

Hospital marketing runs on a mix of always-on channels and time-bound campaigns. We plan both - and make sure each campaign type earns its place in the budget by tracing back to OPD enquiries.

Specialty Launch Campaigns
New department, new specialist, new procedure - a structured 90-day campaign across paid media, content, and social that builds awareness before the first appointment is available.
Specialty Focus
Seasonal Demand Campaigns
Joint replacements spike post-monsoon. Cardiac check-ups peak around World Heart Day. We map your specialties to seasonal patient intent and front-load spend at the right moment.
Timing & Intent
Awareness Day Campaigns
World Cancer Day, World Heart Day, Breast Cancer Month - planned in advance with content, paid amplification, and a lead capture mechanism so awareness converts to enquiries.
Health Awareness
Re-engagement Campaigns
Your existing patient and enquiry database is one of the most under-used growth levers in hospital marketing. We build re-engagement campaigns via WhatsApp and email that bring past patients back.
Retention
Performance Reporting
Every campaign closes with a structured report: spend vs. enquiries, cost per qualified lead by channel, what worked, what didn't, and what the next campaign should do differently.
Accountability
Multi-location Campaign Coordination
For hospital groups running campaigns across Bengaluru, Hyderabad, and Chennai simultaneously - one framework, localised execution, consolidated reporting.
Scale
How We Work

From brief to live
in four steps.

01
Campaign Brief
We map your specialty priorities, seasonal demand windows, and available budget into a campaign brief with clear objectives and success metrics.
02
Channel Plan
We allocate budget across channels based on the campaign type - paid search for high-intent demand, YouTube for trust-building, email for re-engagement.
03
Execution
Creative, copy, ad setup, and scheduling - all in-house. No briefing multiple vendors or coordinating between an agency and a design team.
04
Review & Iterate
Weekly performance check-ins during live campaigns. Post-campaign review with documented learnings that feed directly into the next campaign plan.
Free Campaign Consultation

Tell us your specialty and
we'll map the campaign.

Share your hospital's specialty focus and marketing goals. We'll come back within 48 hours with a campaign framework - channel mix, timeline, and budget indicatives. No pitch. No commitment.

  • 01
    Campaign brief review
    Specialty priorities, seasonal windows, available budget
  • 02
    Channel mix recommendation
    Paid, organic, video, email — allocated by campaign type
  • 03
    Timeline and quick wins
    What to run first and what to build toward
Get a free campaign framework
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Response in 48 hours · No commitment

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Ready to plan your next
hospital campaign?

Tell us your specialty focus and timeline. We'll come back with a campaign framework in 48 hours.

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