CALCULATOR · COST PER OPD
What does each OPD actually cost you?
Enter your hospital's numbers below. We'll calculate your current cost per OPD, compare it against Indian hospital benchmarks, and identify the highest-leverage intervention for your specific situation.
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RECOMMENDATION
Indian hospital cost-per-OPD benchmarks
Benchmarks vary widely by city tier, specialty, and channel mix. The ranges below reflect what we typically see across Indian hospitals — measured from total monthly marketing spend divided by confirmed OPD appointments in the same period.
| Hospital type | Cost per OPD (₹) | Notes |
|---|---|---|
| Multi-specialty, Tier 1 (Bengaluru, Mumbai, Delhi NCR) | ₹400 – ₹1,500 | High CPC, competitive paid search; SEO and YouTube compound to lower averages |
| Multi-specialty, Tier 2 cities | ₹250 – ₹800 | Lower CPC; WhatsApp and local SEO drive much of the volume |
| Single-specialty (cardiac, oncology) | ₹800 – ₹2,500 | Higher intent, lower lead volume, longer decision cycles |
| Fertility / IVF | ₹1,500 – ₹5,000 | Long consideration window; cost amortises across multi-cycle treatment value |
Marketing-as-% of revenue benchmark: 3–7% is generally healthy for established hospitals, 8–12% signals room for channel efficiency review, and above 12% typically indicates either a launch phase or paid-heavy mix that compounds poorly.
Want this analysis customised to your hospital?
The calculator gives you the macro picture. A discovery call gets specific — your channel mix, your call-centre data, your specialty economics, and the one change that would move your cost per OPD the most.
Methodology: Cost per OPD = monthly marketing budget ÷ confirmed OPD appointments in the same month. Cost per qualified lead = budget ÷ (OPD ÷ conversion rate). Benchmarks drawn from Qlarify Health engagements across Indian multi-specialty hospitals, 2023–2026. Your real number depends on attribution windows, organic-vs-paid mix, and whether call-centre conversion is measured cleanly.