One studio for content, social, and video.
Built as infrastructure, not a campaign.
Hospitals don't run one engine for content. They run three vendors and a freelancer. We run the engine — written, social, and video — off one editorial brief, by one editor-led team. Pairs with video as infrastructure and hospital SEO.
4-page audit across written, social, and video — benchmarked against 3 competitors in your catchment. Delivered in 48 hours. No deck, no sequence.
Campaigns end.
Infrastructure compounds.
Hospital chains fund video by the campaign: a shoot when a launch happens, a freelancer when an awards entry is due. The layer underneath — a standing capability that turns every Tuesday into doctor reels, patient stories, and SEO content — doesn't get funded, because it doesn't fit inside a campaign cycle.
Most chains buy video.
We install it.
Oncology has forty videos. Recovery is silent. That's not a shooting problem — it's a structure problem. A library mapped to the four-stage patient journey closes the gap one specialty at a time, with a gap matrix that tells the producer exactly what to shoot next and a cadence that runs every month.
A 90-second look at what one quarter on standing video infrastructure produces — doctor stories, patient stories, employer-brand cuts, and SEO B-roll, from one shoot stack.
Most hospitals cover only 1–2 stages. The free 48-hour Video Audit maps exactly which stages are missing for each specialty.
Claim the free Video Audit →Seven pillars.
One editorial brief.
Every retainer covers the foundational pillars. Higher tiers unlock the rest. Five of the seven pillars are powered by the video infrastructure layer above.
What we do.
What we don't.
Healthcare content is too important to be vague about. These are the lines we hold.
- ✓Monthly content calendar published by the 25th of the previous month
- ✓Quarterly content planning with the CMO and one clinical lead
- ✓Monthly analytics review: reach, engagement, SEO ranking, video watch-time
- ✓90-day exit clause if monthly review reveals systemic underdelivery
- ✓All content reviewed by hospital marketing before publication
- ×Promise patient volumes or specific OPD numbers
- ×Publish claims a doctor wouldn't sign in writing
- ×Run before/after content that could embarrass a patient
- ×Use AI to write patient stories without a real patient and consent
- ×Take on a chain competing with an existing client in the same city
Production quality that patients trust before they call.
Anonymised voices from the marketing leads we've worked with across India. The hospitals are different sizes, in different cities, with different specialties. The brief looked the same.
"The production quality was unlike anything we had seen in healthcare video. It felt like content a patient would actually want to watch, not a corporate bulletin."
"Our doctors had been filmed before, but never like this. Patients started quoting specific lines from the videos during consultations."
"Every frame was intentional. The patient testimonial videos felt real, not rehearsed. Families said it felt like talking to another patient."
"We'd worked with three video agencies before. The difference was in the brief. They understood the patient mindset before a single camera was switched on."
Three vendors. Or one studio.
The free Content Audit is the cleanest way to see the gap. 4 pages, 48 hours, no deck.